Jem Challender / Barista Hustle Education

TERROIR - Coffee from Seed to Harvest

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Coffee from Seed to Harvest

by Jem Challender / Barista Hustle Education

We begin our journey in the Continent of Africa, exploring the coffee plant’s physiology and the importance of its environment. Tracing the origins of arabica coffee back to the wild trees of the Ethiopian highlands and cloud forests.



Great coffee is the result of a plant’s genotype and the terroir that surrounds it. The environmental factors of climate and soil, combined with farming techniques, create the specific environment, or terroir, of a farm. Some of the environmental factors that affect a coffee plant in its lifetime, such as the elevation at which it grows, are impossible to alter. Others, such as soil nutrition, can be altered, but often only with vast capital expenditure.

To get a clearer picture of the finances of farm management and how aspects of terroir can affect a plant’s shape, size, and other characteristics, we interviewed a range of scientists, agronomists, and green buyers. This book explores how terroir determines the character of a coffee and the success of a crop. It offers an overview of the factors you can control and the steps you can take to support a sustainable coffee crop and produce a great-tasting cup.


Product Information

Format: hardback
Size: 23.5 x 19.5cm
Weight: 700g
Extent: 162pp
Publication date: February 2023
ISBN: 9780646865867